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NHS APA Brand & Website
NHS Addictions Provider Alliance
Brightsparks was commissioned by the NHS Addictions Provider Alliance to undertake a significant rebrand and web development project in order to position the Alliance as leaders in the field of addictions.
The project involved a full brand strategy, creative and positioning exercise as well as development of a comprehensive suite of design assets and brand guidelines. This was then used to develop a new highly attractive website with a wide range of new functions including blog, event booking, event management, integrated CRM, members area and e-commerce. The project was delivered fully within a 3 month timescale.
“The campaigns have resulted in a significant increase in service user engagement and referrals to the services. We have a fantastic working relationship with Brightsparks and we're very pleased with the results.”
- Candie Lincoln,
Programme Manager at NHS APA
Key Achievements
18,000+
organic impressions and engagements on NHS APA tweets on the day of the launch alone.
150%+
increase in monthly mailing list sign ups compared to months prior to campaign launch.
x4
More enquiries about becoming an NHS APA Member in the week of the launch than in the previous 4 years combined.
